What is corporate social responsibility (CSR)?
CSR is they way business gives back to society, but with one critical difference from charitable giving - it delivers tangible returns on investment.
CSR is not charity. It is good business practice.
In the new business landscape, authenticity is key. CSR programmes must address a real need, and the social and environmental outcomes it seeks, must be measurable, sustainable and effective.
Returns on investment can include
- Brand building
- Reputation and brand enhancement
- Marketing USP
- Employee engagement
- Better quality candidates for recruitment
- Integration into leadership and management training
- Backdrop for team building exercises
- Opportunity to engage with sector influencers and decision
- PR
