Case Studies
Envirotrade
Sector: Environment
Objectives: To generate awareness and highlight the multiple benefits of a ground-breaking poverty alleviation programme that simultaneously helps combat global warming.
To build acceptance of authentic and successful carbon forestry projects amongst IPCC influencers and decision-makers
To inform and influence the IPCC's post Kyoto Protocol
Outcomes: Two Sunday Times Magazine investigative features by Richard Girling, the UK's foremost, award-winning environmental journalist, charting the progress of Nhmabita, a small Mozambiquan community, from launch of the Envirotrade carbon forestry initiative, to today, four years on.
A 20-minute BBC World News Documentary: to be broadcast in
September 2009.
I've enjoyed working with Lisa for six years. She's done a great job. 
Robin Birley, Envirotrade.
Unvisited World Group
Sector: Marine conservation and sustainable tourism
Only Connect Communications is currently involved with Unvisited World Group working to create a groundbreaking initiative promoting leisure, tourism and marine conservation in Abu Dhabi. Engaging at the highest level, OCC is operating beyond the scope of traditional PR and corporate responsibility, leveraging high-level investment and governmental institutions to produce an exemplar of sustainable tourism with the marine environment as its driving force.
Only Connect Communication works closely with Richard Girling, several time winner of environmental journalist of the year award, and Frank Pope, eminent marine scientist, BBC Oceans' presenter and The Times' Ocean correspondent.
Lightlake Therapeutics Inc
Sector: Medical
In close collaboration with Robin Morgan Media, Only Connect Communication is steering the international launch of a safe, simple and effective treatment to combat the worldwide epidemic of obesity.
Only Connect Communication and Robin Morgan Media are responsible for all media, marketing and communication leading to its eventual market launch.
Hult
Lisa ter Haar lectures at Hult International Business School providing a practical business skills education programme and Integrated Marketing Course for BA and MBA students.
Lisa has developed an interactive 'hands on' approach to teaching business, specializing in marketing, PR and communications. Her remit is to inspire the entrepreneurial spirit of her students with valuable first-hand perspective and real-time experience of business.
Hult is recognized as an award-winning centre of higher education, and ranked among the Financial Times' Top 100 business schools.
Standard Chartered Bank
Sector: Corporate
Objectives: Maximize fundraising for Standard Chartered Bank's "Seeing is Believing Campaign". Reinforce the reputation of the Bank. Communicate the Bank's sustainable business ethos and commitment to corporate responsibility to a target audience of CEO's and Financial Directors of the top 500 companies.
Outcomes: The Appeal featured one magazine front cover and six ensuing weeks of editorial with a second front cover in the following year. The Bank set itself a target of raising £5 million over 3 years. The Appeal raised 40% of the Bank's pledged £5 million in 6 weeks. The Bank has seen a marked increase in top calibre graduates seeking recruitment. The Appeal was nominated for the British Press Awards, 2007.
We are ecstatic at the success of the Standard Chartered and Sunday Times Christmas Appeal.
Mervyn Davies - Chairman, Standard Chartered Bank.
OCS came at the Seeing is Believing project with great energy and gusto! They worked with enormous drive and determination and clearly demonstrated their experience through both creative ideas, and the range and quality of their relationships amongst the media. The team was very dynamic and turned around information and answers quickly when the pressure was on.
Joanna Conlon - Programme Director, Seeing is Believing.
Sainsbury's sponsorship of Sunday Times Christmas appeal for Princess Royal Trust for Young Carers
Sector: Retail
Objectives: To provide Sainsbury with profile and presence in Sunday Times Christmas Fund Raising Appeal on behalf of Princess Royal Trust for Carers. In order to enhance local Community engagement and generate regional PR opportunities. And to promote staff participation.
Strategy: Sainsbury provided Christmas hampers and Sainsbury vouchers to all the Princess Royal Trust for Carers' Centres. Staff from over 50 stores became involved in local Centre Christmas celebrations and nearly 400 stores undertook collections in-store.
Outcomes: Sainsbury's logo and editorial outlining their support was featured in the Magazine. Their contribution in total was worth £500,000. Sainsbury employees responded positively to the Campaign and enjoyed extensive local media coverage. It also gave Sainsbury the opportunity to review a long-term marketing partnership with Sunday Times.
Only Connect set out a clear proposition, ensuring we enjoyed a direct relationship with key decision-makers at Sunday Times. Our participation delivered its objectives. Lisa and her team delivered what was promised. A success for all of us, and particularly for the kids who would otherwise have had a less fun-filled Christmas."
Jat Sahota - Head of Corporate Responsibility, Sainsbury.
Lifescan
Sector: Medical
Background: Lifescan is the single largest provider of CT screening in the UK. CT screening provides a unique insight into an individual's current state of health and allows the early detection and prevention of disease.
Objectives: To facilitate open and transparent debate of the role of CT screening in asymptomatic patients, its efficacy and safety. To shift negative perceptions about private CT screening in symptomatic individuals held by many GPs and Consultants working within the NHS and government agencies such as COMARE and the National Screening Committee.
Strategy: Undertake the first compilation of all peer reviewed, evidence-based research for CT screening, sponsored by Lifescan. Create a committee of recognized independent experts in their field to analyse this material and make recommendations for the private sector going forward. MPs supported and participated in the Committee meetings and put their names to the Report. Launch a formal Report to generate media coverage in the medical press.
Outcomes: The Report generated coverage in the British Medical Journal, Doctor and specialist radiologist publications. Lifescan were invited to work with COMARE and participate in a forthcoming review by the National Screening Committee. 6 months after publication, Lifescan reported a significant increase in the number of GPs visiting Lifescan Clinics for CT screening.
Only Connect's communications strategy is spot on. They brought an impressive calibre of professionals to the Committee. Their hard work and professional approach could not be faulted. The professionalism of the final Report has delivered the full endorsement of the British Heart Foundation and they are looking to fund a UK study. They under-promise and over-deliver.
Tarquin Desoutter - MD Lifescan.
London Vision Clinic Foundation
Sector: Medical
Background: London Vision Clinic is the leading Laser Eye Clinic in the UK, based in London.
Objectives: To maintain and build LVC's reputation and status as the UK's leading laser eye clinic. To offer access to government decision makers in order to discuss various projects that the London Vision Clinic Foundation is currently undertaking.
Strategy: Contact was made with all MP's and Lords in the House of Commons, inviting them to attend a free vision testing service in Portcullis House on World Sight Day. Subsequent to the tests, each member was sent a confidential report outlining their individual eye health
Outcomes: A template has been created to take this initiative forward on a yearly basis. 2008 will see the third MP's vision testing in Portcullis House on World Sight Day. Each privately conducted session provides the opportunity to garner endorsement and support for various projects being undertaken on behalf of the London Vision Clinic Foundation, and ongoing contact with MPs and Lords.
OCS give us great ideas with professional and effective implementation. London Vision Clinic prides itself on being the best in laser eye surgery and Only Connect Communication offers us the best in marketing and PR. They are smart, they deliver what they promise and we enjoy working with them.
Professor Dan Reinstein, founder London Vision Clinic.
Jewish Princess Odyssey
Sector: Charity
Objectives: A long-term fundraising platform to engage and inspire a large part of the UK Jewish Community, in the genre of Comic Relief. Raise the profile of Emunah, through the Jewish and National media. Galvanize Jewish and International interest, and fundraise through the use of the website.
Strategy: Recruitment of 15 Jewish women, each donating £15,000. Creation of itinerary and logistics in country. Engaged support of Israeli Ambassador to Britain. Training weekend in Herefordshire. Engaged and managed film crew for daily satellite footage to the Princess website. Exclusive coverage with Sunday Times Style Magazine; Daily Mail and Mail on Sunday. Accompanied trip to Israel.
Outcomes: 23 articles in the Jewish Press. 9 articles in the National Press. Channel 2 News (Israel) . 1 article El Al in flight magazine. Isrotel Magazine. BBC Religion, ½ hour documentary. £400,000 raised. Template in place for future Odysseys.
Mensch
Sector: Community Engagement
Mensch is a new charitable initiative for Jews who are more 'Jew-ish' than Jewish, offering support for non-practicing Jews at key moments in their lives to re-connect with their community and its traditions in a way that feels comfortable to them. Jewish people not familiar with the rituals often want to mark the passing of a friend or family member in a way that they can really feel comfortable with. Mensch offers these accessible services and spiritual support. Mensch is there for all Jews - those connected to a synagogue and those who aren't.
Only Connect Communication is remitted to increase awareness of Mensch and its services across the Jewish community through a considered communication strategy and engagement programme.
